This Is The Cube, Bentley’s New Korean Retail Space

A new kind of Bentley retail zone has been opened in Seoul, South Korea, dubbed the ‘Bentley Cube.’

The Bentley Cube’s diamond will influence other Bentley retail spaces virtually the world and houses plenty of unshared areas. For example, there is a Batur Studio Suite within the Bentley Cube where customers will be worldly-wise to create their very own bespoke Bentley through the automaker’s personal commissioning division, Mulliner.

Elsewhere, there is a space on the first vault floor that Bentley refers to as the Sound Playground. It includes a sound theatre with Naim audio equipment like that fitted to new Bentley models and allows customers to enjoy music at the highest standards, getting a taste of what they can expect when they’re stoping their favorite tunes.

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“I’m thrilled to be here today in Seoul, the part-way of one of the leading luxury markets in the world,” chairman and senior executive of Bentley, Adrian Hallmark noted at the opening of the store. “The launch of the Bentley Cube reflects the growing importance of the Korean market for Bentley. The success of Bentley in Korea today would not be possible without the support from our customers, as well as the passion and dedication from Charmzone Automotive, our trusted partner.”

The Bentley Cube features straight-grain walnut prominently throughout and was chosen considering it was used in some of the brand’s primeval cars and is still one of its most popular wood veneer choices.

Currently on exhibit at the Bentley Cube is the new Batur by Mulliner, limited to just 18 units worldwide. Bentley moreover presented a new limited edition Mulliner Hodgepodge at the opening of the new retail space, designed in collaboration with trendy versifier Ha Tae Im. The hodgepodge will consist of a limited series of Continental GT models with unique artwork.